Optimizing public communication and political discourse
Duration: 1 day/8 hours
Price List: 175 Euro + VAT.
- Analysis of the elements of the communication process. Their specificity adapted to public communication.
The six elements of the communication process present certain important features in the case of public communication. Their analysis will ensure the understanding of ways of optimizing this type of communication.
- The institution of the spokesman.
The spokesman is a professional of public communication, which becomes an interface of the organisation, in relation to the target groups. The advantages and disadvantages of this institution will be analyzed and contextualised according to the specificities of several types of organisations.
- Particularities of public communication management. Communication in the media.
In the matter of public communication, presence in the media can become a major impact factor on the development of the organisation. What would be the most effective strengths and ways to communicate in the media? They will be subject to a thorough analysis for the purpose of choosing an optimal way of communicating in the media.
- Manipulation and persuasion in public communication and business speech. Communication with population groups.
The essence of communication holds two conceptual categories: manipulation and persuasion. How normal are they and what is the limit to which it can go? Where should we stop our own ethical system in mannipulării matter?
- Communication incidents Management.
Communication incidents are negative circumstances in organnizației life, but which paradoxically offer instant visibility and public interest. Transforming the communication incident into an opportunity for visibility is an art of the most refined communicators.
- Public discourse analysis.
Public discourse can be classified according to several criteria, analyzing each type and facilitating the understanding of the message. The use of several analytical instruments leads to the extraction of essential information or those on the basis of which predictions and forecasts can be carried out.
- The analysis of diplomatic and foreign policy speech.
In the matter of public communication, the diplomatic and foreign policy speech is a top form that enjoys special attention. Its analysis is the preserve of specialists operating with sophisticated tools to be presented on this occasion.
- Optimization of communication management at individual and organizational level.
What are the ways you can become a good communicator? To what extent can public communication benefit or disadvantage the evolution of your own public image? Analliza tools that optimize interpersonal and organizational communication can give us the recipe to become good communicators.